Austin Kyle

AI-Native Creative Strategist for E-Commerce & DTC Growth

Creative strategy that connects consumer psychology, performance data, and AI — so growth stops relying on guesswork.

Creative Strategy • Paid Social • Consumer Psychology • AI-Driven Testing

About

What This Work Is Really AboutMost growing brands don’t struggle because they aren’t working hard enough.They struggle because their creative lacks clear direction.Ads get launched. Content gets produced. Budgets get spent.
But there’s no unifying strategy behind why certain messages are used, why some ads work, or how to repeat success without burning out creative or budget.That’s where creative strategy comes in.How Creative Strategy Helps You GrowCreative strategy connects consumer psychology, performance data, and creative execution into a system you can actually scale.
Instead of guessing what to test next, you gain clarity around:

  • what your customers truly care about

  • which messages resonate at each stage of awareness

  • which creative angles are worth investing in

  • how to turn winning ideas into repeatable frameworks

The result isn’t just better ads — it’s more confident decisions, faster learning, and more efficient growth.What Working Together Looks LikeThis work starts by understanding your customer and your market — not by jumping straight into execution.From there, insights are translated into:

  • Clear messaging direction

  • Testable creative angles

  • Structured experimentation

  • Systems that make scaling easier, not harder

AI is used to accelerate research, pattern recognition, and iteration — but human judgment remains central. Technology speeds things up; strategy decides what matters.Where This Approach Comes From
This approach is informed by years of hands-on work inside performance marketing and e-commerce growth environments, where creative quality consistently proves to be the biggest lever.
Over time, it became clear that sustainable growth doesn’t come from chasing platforms or tactics — it comes from building a thoughtful creative system grounded in how people think, feel, and decide.
That’s the lens this work is done through.Who This Is For
This approach tends to work best for teams that:

  • Already investing in paid media or content

  • Want clearer direction for creative

  • Value learning and iteration over guesswork

  • Building something for the long term

If the goal is simply to “launch more ads,” this probably isn’t the right fit.If the goal is to build a creative engine that compounds over time, then I'm your guy.

Brands I've Worked With in the Past

Experience & Context
Above are just a few of the DTC brands I have worked with in the past.
This work has supported brands across e-commerce and DTC, typically in growth stages where creative becomes the primary bottleneck.Common challenges include:

  • Plateauing paid social performance

  • Inconsistent creative results

  • Unclear messaging direction

  • High creative fatigue

  • Fragmented testing efforts

Creative strategy helps resolve these by aligning teams around a shared direction and system.Typical Impact
While every situation is different, outcomes often include:

  • Clearer messaging and positioning

  • More efficient creative testing

  • Lower CPA and improved MER

  • Longer-lasting creative

  • Better alignment between creative and performance teams

Specific brand names and metrics can be shared privately when relevant.Types of Work Supported

  • Creative strategy for paid social (Meta, TikTok, YouTube)

  • Messaging and positioning direction

  • UGC and performance creative frameworks

  • Go-to-market and launch support

  • Creative testing and iteration systems

The common thread is always the same:
turning insight into scalable creative systems.

Let’s Talk Strategy

*If you’re building or scaling a brand and want clearer direction for creative, this is a good place to start.
This work is most valuable when:

  • Creative is already being produced

  • Paid media is already in motion

  • The goal is sustainable, efficient growth

If that sounds like your situation, feel free to reach out.